SELECTED PROJECTS

Design is so simple, that's why it is so complicated.

First, solve the problem. Then, write the code.

Innovation distinguishes between a leader and a follower.

Design creates culture. Culture shapes values. Values determine the future.

How well a brand is delivered externally depends on how well it's understood internally.

Creating a brand without strategy is like going to a blind date with a wedding ring.

Design is not just what it looks like and feels like. Design is how it works.