Bring your brand to life in just 14 days with a Brand Sprint!
This past year has been tough, and as we look around people and businesses are reassessing life; reconsidering the ways we work, live, and play. The Covid-19 pandemic has brought about a lot of commotion and with it struggles, but at the same time it has also presented opportunities for inspiration, motivation and the realisation that for many, the time to change is now.
MARTIN ZARIAN
April 6, 2021
2 mins read
Luckily, change doesn’t have to be scary, hard, or a long-drawn-out process. Instead, change for your business can mean taking advantage of unforeseen opportunities, re-establishing goals, and unlocking your company’s full potential.
If you’re one of these companies looking to bring your brand back to life, or even a start-up trying to find your feet, the brand sprint is an excellent opportunity to capitalise on your brand’s full potential and take advantage of changing markets. But, I bet you’re still asking, what the heck is a brand sprint exactly?
Simply put, a brand sprint is a low-cost, high return series of workshops that help you refine, create, and build a lasting brand identity. It’s cost-effective because you’re working with our branding experts across several days, not months. And while we know brand magic doesn’t happen overnight, the process is high-return because this rigorous and speedy process encourages you to explore new possibilities, take calculated risks, and find your true value - delivering top impact for your brand.
How it works
So, now you’re ready to take the plunge and update your brand to fit a new audience or positioning, but you’re not sure where to begin. The next step will be to schedule a free consultation with us. You’re probably nervous, but after a quick chat we’ll be able to easily assess where you’re at with your brand and business, in order to determine your minimum viable brand (MVB) and tell you exactly what you need to create a solid, scalable brand. Once we agree on the deliverables & strategy (since every company is unique), the fun begins.
🎯 The Strategy takes place over several sessions across a couple of days, usually 2-3 sessions over 2-3 days. We help you determine your brand’s foundations, personality, core values and target audience.
🕵🏽♀️ Research (it’s our turn) - We put together all the visual information and inspiration that represents you! We determine the route and direction we’ll take for your brand and check in with you if we are on the right track.
👨🏻🎨 Create, Design, Refine - We propose 2-3 logo designs, the colour palette, toolkit and other deliverables of your choice to get you going with the new branding.
🚀 We finalise and deliver the brand identity, the deliverables and the strategy with all the ready-to-use files. It’s time for the new brand journey to begin!
These workshops and collaborative brand building sessions will not only differentiate you from the guy next door, but will also allow you to stand out in your industry, whilst building recognition and trust with your ideal clients. Through this process, you’ll gain clarity, direction, and the confidence to place a premium on your product. Not bad at all for these days, ah?
Sound good, but still not convinced? Have a look at one of our most recent projects. We helped 2Saxy take their in-person music classes online. How? By rebranding and remessaging their group to an online audience. In turn, what would’ve been a lost moment for their business became a digital opportunity.
If you’re ready now, reach out! We’d love to help or at least have a chat.
